The announcement this week that Gannett will begin charging for online content for all of its publications except USA Today is part of a growing trend to charge for news content. The question is, how will this affect the local newspaper market?
We have already seen a shift in news consuming habits of the younger generation (under 40) to seek news from national sources rather than local sources. Even if they do occasionally read a local outlet online, will they do so if they have to pay for it? While those of us in my generation are used to paying for newspaper and magazine subscriptions, those who grew up in the computer era are not.
What about TV and radio sites? Will they start charging or is the revenue generated by the on air and web ads sufficient to keep them in the black? And if they do charge, will people pay or just wait to hear or see the news broadcast on radio or TV?
What are your thoughts about this? Will you pay to read the Tennessean online?