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Clients
Here are the clients we currently counsel.
About American Hometown Publishing
American Hometown Publishing, Inc. (www.americanhometownpublishing.com), based in Nashville, Tenn., is a growing network of weekly and small daily community newspapers with a circulation of 25,000 or less. Publishing partners continue local leadership and involvement while receiving financial interest in a growing company. American Hometown Publishing preserves local editoral independence, growing the newspaper through revenue increases, regional cooperation and market expansion.
Building A Foundation for AHP
Challenge
American Hometown Publishing, Inc., (AHP) was a start-up company that needed a message platform to identify the company and assure consistent messaging in all marketing efforts.
Strategy & Action
AHP retained KVBPR to develop an initial series of messages for marketing materials, to launch the company. The account team reviewed the corporate business plan and additional research about the community newspaper industry, then conducted several meetings with the management team to identify and build a message platform.
Results
The message platform was approved and used in initial marketing materials to potential investors and prospects, then woven into the pages of the corporate Web site and used in a trade and consumer media relations strategies.
Services Provided
- Corporate Communications
- Marketing
- Media Relations
About Blakeford at Green Hills
Blakeford at Green Hills (www.blakeford.com) is Nashville’s premier continuing care retirement community, serving the Middle Tennessee area for more than a decade. Locally owned and managed, Blakeford is a not-for-profit community that offers a broad range of care and services to its residents, including independent living, assisted living, a wellness center and a healthcare center that encompasses intermediate, skilled nursing care and Memory Care.
Blakeford at Green Hills
Challenge
The continuing care retirement community wanted to enhance its position as an expert on senior health and wellness and increase awareness of its resources among its target audience.
Strategy and Action
The Blakeford at Green Hills partnered with KVBPR to develop and implement a speaker’s bureau program to educate baby-boomers about options for today’s seniors and the challenges of long-term care planning. KVBPR identified topics that would resonate with local business and community leaders; contacted program chairs at targeted organizations to secure engagements; provided information for groups to use to promote the appearance through Web sites and newsletters and for audience members to request more information following the talk.
Results
In a year, The Blakeford’s CEO presented at 10 area civic and business groups, including The Rotary Club of Nashville, Brentwood Rotary, Green Hills Rotary, Gallatin Rotary, Exchange Club of Nashville, Lion’s Club, the Nashville Chapter of the National Association of Women Business Owners, Nashville Women’s Breakfast Club, Breakfast Club of Nashville and FiftyForward’s sandwich generation support group. The Blakeford continues to field requests to speak and the speaker’s bureau has resulted in several sales leads for residential options at The Blakeford.
Services Provided
- Crisis Management
- Marketing
- Media Relations
About BlueCross BlueShield of Tennessee
BlueCross BlueShield of Tennessee is the state's oldest and largest not-for-profit health plan, serving nearly 3 million Tennesseans. Founded in 1945, the Chattanooga-based company is focused on financing affordable health care coverage and providing peace of mind for all Tennesseans. BlueCross serves its members by delivering quality health care products, services and information. BlueCross BlueShield of Tennessee Inc. is an independent licensee of BlueCross BlueShield Association. For more information, visit the company's Web site at www.bcbst.com.
BlueCross WalkingWorks for Schools
Challenge
To increase awareness for and address the problem of childhood obesity in Tennessee, BlueCross BlueShield of Tennessee developed the WalkingWorks for Schools program. The goal was to register at least 250 schools with 100,000 participant students walking five minutes each day for a period of 12 weeks each semester. BlueCross sought to measure the impact of the program on physical condition, learning readiness and behavior.
Strategy and Action
BlueCross worked with the Tennessee Association for Health, Physical Education, Recreation and Dance to enroll new participants in BlueCross WalkingWorks for Schools. Information about the program was distributed through newsletters, emails and conferences. Tool kits were also distributed to each school with brochures, posters, student wristbands and pedometers. Finally, KVBPR and BlueCross created an online walking log to allow teachers to log their students' time.
Results
For the 2007-2008 school year, 412 schools and 181,000 students enrolled in the BlueCross WalkingWorks for Schools program. 100% of last year's participants walked for the project minimum of 5 minutes per day, and more than 75% of participants walked more than the project required. Surveys of participating teachers show that 87% noticed improvement in classroom behavior and 80.2% noticed positive physical changes in their students, such as increased energy and physical endurance.
Services Provided
- Corporate Communications
- Marketing
- Strategic Social Responsibility
About Hospital Alliance of Tennessee
Since 1982, the Hospital Alliance of Tennessee (HAT) has worked to promote the value and benefits of not-for-profit community hospitals in Tennessee. Its members are both private and governmental health care facilities, ranging from small, rural hospitals to major teaching and research facilities. They are the foundation of health care services in Tennessee. Through ongoing interaction with representatives from the executive to the legislative branches of the government, HAT is a champion for not-for-profit hospitals on issues such as tax exemptions, community benefits, TennCare, managed care and Certificate of Need.
Services Provided
About Increasing Awareness of Aegis
Increasing Awareness of Aegis
Challenge
Aegis Sciences, the nations’ largest independent drug testing laboratory always had a low profile in its hometown. It wanted to use the move to its new, corporate headquarters and state-of-the-art lab to kick off a local awareness campaign.
Strategy and Action
KVBPR worked with Aegis Sciences to develop a strategic plan to communicate the move to local target audiences and maximize the opportunities presented by an open house to achieve its goal. KVBPR developed a theme and key messages, managed logistics for the open house, worked with a video production firm to create a presentation for guests to learn about the company and conducted extensive local media outreach.
Results
More than 300 guests toured the new headquarters at the event and left with an Aegis branded glass coffee mug in the shape of a lab beaker KVBPR was able to garner articles in eight media outlets surrounding the company’s relocation including a major Sunday business feature on the founder and CEO.
Services Provided
About Just A Pinch Recipe Club
Just A Pinch Recipe Club is a new online recipe community at www.justapinch.com, created for and by cooks in towns across America.Just A Pinch members can view and rate thousands of recipes, submit and chat about recipes, build meal plans, access grocery lists and create their own cookbooks.
By providing members access to hundreds of free national coupons for recipe ingredients, food and other goods, Just A Pinch Recipe Club connects national brand advertisers with consumers in Nielson C&D markets across the country.
Janet Tharpe is the hostess for Just A Pinch Recipe Club. Tharpe and her daughter-in-law, Krissi, prepare and sample recipes posted on the site and award blue ribbons to outstanding recipes.
Services Provided
About Land Rover Nashville
Land Rover Nashville is a 10-year-old, family-owned company selling premium sport utility vehicles. The Land Rover is a distinctive vehicle that offers unrivalled all-terrain performance. SInce 1948, Land Rover has been manufacturing authentic 4x4s that represent true "breadth of capability" across the model range. www.landrovernashville.comGoing Social for Land Rover Nashville
Challenge
The Middle Tennessee Land Rover dealer sought to establish a social media presence.
Strategy and Action
Land Rover Nashville (LRN) retained KVBPR to develop and implement a proactive social media program to communicate with current and prospective customers. THe program included a planning and messaging component that included identification of core messages and target audiences; setting up Facebook and Twitter accounts and developing a LRN YouTube channel to increase brand awareness for the dealership and Land ROver vehicles. The account team managed postings ont he social media accounts and shot and edited video for the LRN YouTube channel.
Results
Working with the LRN staff, the account team posts regular updates ot the social media profiles. In the first seven months, the LRN Facebook Fan page had a 505 increase, from 22 in July 2009 to 153 in January 2010. The fans cover the Land Rover demographic with fans ranging from 13 years old to 55-plus with 53 percent of fans in the 25-44 age ranges and 18 percent in the 45-55 age range.
The YouTube channel experienced similar success with more than 17,840 views of seven LRN videos posted.
Services Provided
- Marketing
- Media Relations
- Strategic Social Responsibility
- Social Media
About Meet Maestro Giancarlo
Meet Maestro Giancarlo
The Nashville Symphony wanted to introduce its new music director designate, Giancarlo Guerrero in a launch that highlighted his talent, enthusiasm and accessibility and to reach a younger more diverse demographic in its efforts to Increase single ticket sales
Strategy and Action
KVBPR developed a strategic launch plan that included traditional advertising, social media, direct mail, media outreach, community outreach and one-on-one interactions with the Maestro prior to and immediately after the premier of the 2008-09 season. KVBPR worked with Locomotion Creative and Symphony staff providing strategic counseling throughout the implementation of the plan.
Results
Nashville Symphony reported a 27 percent increase in first day single-ticket sales for the 2008-2009 season. T-shirts featuring an iconic image of Giancarlo, “our new maestro” are in great demand. News coverage has included a fun feature on Giancarlo’s pool playing skills and a business story about the campaign itself. There is a buzz in Nashville about the campaign and the Maestro. Bravo KVBPR.
Services Provided
About Nashville Health Care Council
The Nashville Health Care Council is an association of health care industry leaders working together to further establish Nashville's position as the nation's health care industry capital.The Council promotes the continued growth of Nashville's health care industry by fostering a supportive operating environment for existing, start-up and relocating health care businesses. Through educational programs, networking and mentoring activities, the Council provides executives with timely information on key operational and policy challenges facing health care companies.
Founded in 1995 as an initiative of the Nashville Area Chamber of Commerce, the Council's membership includes both Nashville-based and national organizations that are world leaders in a number of key health care industry segments. Also represented are professional services firms with wide-ranging expertise in the health care industry.
Services Provided
About Smith Seckman Reid, Inc.
Smith Seckman Reid, Inc. (SSR), headquartered in Nashville, Tenn., is an employee-owned engineering design and facility consulting firm with 500 employees in 12 offices across the United States. The firm provides a wide spectrum of consulting services related to building and infrastructure design, operation and management. SSR delivers services for facilities nationwide, including healthcare, education, science and technology, research, sports and entertainment, corrections, infrastructure, commercial and industrial clients. For more information about SSR, visit www.ssr-inc.com.SSR Media Tour
Challenge
Smith Seckman & Reid (SSR) wanted to increase awareness of the firm through a targeted media relations campaign that would develop long-term relationships with editors at target publications and create opportunities for coverage and bylined articles.
Strategy and Action
KVBPR contacted six publications in and around Chicago and, working around SSR CEO Rob Barrick's busy schedule, organized a one-day media tour with Barrick and KVBPR.
Results
Following the tour, KVBPR and SSR completed four bylined articles for two of the publications. KVBPR and SSR have a goal of placing an article in each of the six publications over the course of the next year. Barrick and the editors of each publication have stayed in contact, and Barrick has been contacted on numerous occasions for interviews. As a result of the tour, KVBPR and SSR also became aware of two awards opportunites for SSR to pursue.
Services Provided
- Corporate Communications
- Crisis Management
- Marketing
- Media Relations
- Public Affairs/Issues Management
- Strategic Social Responsibility
About SSRCx
SSRCx is an independent, wholly owned subsidiary of Smith Seckman Reid Inc. and a leading facilities commissioning provider. SSRCx ensures buildings operate at maximum potential by verifying and documenting building systems are designed and installed in a quality manner and meet the needs of the owner and occupants. SSRCx provides commissioning services for new and existing facilities. For more information, visit http://www.ssrcxgreen.com/
Sustaining the brand at Greenbuild
Challenge
SSRCx’s Sustainable Solutions Group sought to increase awareness of the firm’s capabilities at Greenbuild, the largest convention dedicated to the green building movement.
Strategy & Action
KVBPR developed an integrated trade-show campaign for SSRCx that included media relations, social media and traditional marketing strategies. The account team developed a tailored media relations kit, specifically for Greenbuild, and set up briefings with firm principals and media attending the conference. KVBPR established a SSRCx Greenbuild Twitter account for firm attendees to engage in a Greenbuild dialogue with other attendees and established a SSRCx Newsroom ning.com site for firm members. The KVBPR team also developed 500 SSRCx brochures distributed at the convention and developed a pre- and post-conference email marketing campaign.
Results
The KVBPR account team exceeded all objectives from the Greenbuild project – topping the goals for reporter/editor briefings that resulted in two bylined articles, another article placement and an ongoing trade blog opportunity. The social media program generated more than 2,300 page views to the ning.com site and SSRCx staffers tweeted throughout the convention, linking back to the Newsroom ning.site.
Services Provided
- Corporate Communications
- Marketing
- Media Relations
About Stites & Harbison
Stites & Harbison, PLLC, is a regional business and litigation law firm with attorneys in Nashville and Franklin, Tenn.; Alexandria, Va.; Atlanta; Jeffersonville, Ind.; Louisville, Frankfort and Lexington, Ky.; and Washington, DC. Fifty-six Stites & Harbison lawyers are named in the current edition of The Best Lawyers in America®, and nearly 70 percent of all members and counsel to the firm are listed as AV™-rated in the current Martindale-Hubbell Law Directory®. www.stites.com
Enhancing A Profile for Stites & Harbison
Challenge
The law firm sought to increase its profile and community awareness with potential clients from key industry areas
Strategy and Action
Stites & Harbison retained KVBPR to develop and implement a proactive business and trade media relations program to secure coverage for key practice areas. The program included media relations education and training session with attorneys; monthly discovery and story identification meetings with attorneys focusing on key practice areas; developing and distributing a sourcebook detailing specific attorneys and their individual practice areas; monitoring editorial calendars for bylined articles and story opportunities and pitch as appropriate; and draft and distribute firm news, milestones and employee announcements.
Results
The ongoing initiative has continued to be successful with the most recent results of 140 media mentions, bylined articles and opinion pieces in one year, and an increase in the number of Stites & Harbison attorneys named to The Best Lawyers in America, SuperLawyers, Nashville Business Journal “Best of the Bar,” and BusinessTN’s “Best Lawyers.” As a result, numerous bylined articles were published in construction, health care and banking trade publications and a Stites & Harbison attorney now writes a regular employment law column in The Tennessean newspaper.
Services Provided
- Marketing
- Media Relations