COMCAST LAUNCHES PET ADOPTIONS ON DEMAND IN NASHVILLE
April 30, 2009
Customers Can “Meet” and Adopt Shelter Animals at the Touch of the Remote NASHVILLE, TN – Animal lovers looking for a friendly, four-legged companion can now turn to Pet Adoptions On Demand, a new service that allows Comcast Digital Cable customers to view profiles and videos of animals in need of a home.
Through a partnership with the Nashville Humane Association, Comcast provides video profiles of cats and dogs looking for new families on its On Demand service each month. Every two weeks, profiles will be refreshed with new faces as the animals are adopted into loving homes.
“The partnership with the Nashville Humane Association is a terrific fit since it matches the convenience of On Demand with a wonderful cause,” said Terri Weldon, director of public relations, Comcast of Middle Tennessee. “We are always looking for new ways to deliver unique, local programming to our customers and the added appeal of finding homes for these animals underscores the value of this service.”
“We are excited to have the opportunity to partner with Comcast to help place our pets in new homes,” said Mary Pat Boatfield, executive director of the Nashville Humane Association. “Pet Adoptions On Demand will provide a successful avenue to showcase our pets to those in search of that special friend.”
Comcast Digital Cable customers can view animal profiles at no additional cost by going to the “Get Local” section of the On Demand menu and selecting “Pet Adoptions.” In the profiles, staff members interact with each animal and talk about its unique personality and ideal living environment. Profiles, ranging in length from one to two minutes, are categorized by animal type and size.
Each pet profile bears a unique tag identification number. Viewers who are interested in visiting or adopting an animal featured on Pet Adoptions On Demand can visit the Nashville Humane Association’s website at www.nashvillehumane.org for more information.
Pet Adoptions On Demand is another unique example of the wide variety of original, On Demand programming Comcast offers. With more than 10,000 On Demand programs a month – the vast majority available for no additional cost – On Demand provides something for everyone, the most movies On Demand, and over 1000 HD choices On Demand.
About Comcast Comcast (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.2 million cable customers, 14.9 million high-speed Internet customers, and 6.5 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
About Nashville Humane Association Nashville Humane Association (NHA) became recognized as a nonprofit in 1946. NHA is committed to finding responsible homes, controlling pet overpopulation, and promoting the humane treatment of animals. NHA provides a variety of services to pets and their owners including: an animal shelter, adoption services, spay and neuter program, and lost dog and cat services.
